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Some identities are professional: Accountant. Entrepreneur. Event Planner, Marketer. Others are personal: Parent. Traveler. Golfer. Foodie. Book lover. Identity shapes how we see ourselves and how we want to be seen by others. When people walk into an event, conference, or gathering, they're looking for signals that tell them, "These are my people." They want to know they're in the right room. Identity reinforcement is the practice of intentionally reflecting an audience's sh

The longer I've worked in membership organizations and event design, the more I've realized that belonging isn't one-size-fits-all. People experience community differently, participate differently, and decide whether an event was worthwhile through very different lenses. When we understand those differences, we can stop designing for the attendee we wish we had and start designing for the attendees who are actually in the room. Here are four belonging styles I find myself not

The thread connecting membership, events, speaking, and golf isn't as random as it looks. It's all rooted in a fascination with engagement.