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Bogeys & Brews: WSCPA
Come see us at our first event. Partnering with the Washington Society of CPAs for our first Association mobile event at Reubens Barrels on August 20th. Tickets available with the WSCPA at https://www.wscpa.org/cpe/247394nr:bogeys-and-brews-a-summer-golf-social-with-the-seattlebellevue-chapter
4 days ago


Five Things We Learned From Our First & Nine Event
Launching & Nine wasn't just about setting up a golf simulator. It was about creating the kind of event we'd want to attend ourselves. Our friends and family popup was our first chance to test everything: the equipment, the flow, the games, and ourselves as hosts. Like any first event, a few things surprised us. Here's what we're taking into every event moving forward. 1. Setup always takes longer than you think. We knew bringing a mobile golf simulator to an event would take
Jul 28


Double Bogey Club?
I was talking with an accountant recently about whether she wanted to learn to golf. She laughed and said, "I'd love to be the one doing 'networking' with clients at the golf course instead of being the one back at the office while the guys go 'golfing' for work." Then she admitted something I've heard over and over again: "Golf feels intimidating." Honestly, I get it.About 10 years ago, I judged the professional project portion of an accounting case competition. One team's i
Jul 14


Five Ways to Lean Into Audience Identity
Some identities are professional: Accountant. Entrepreneur. Event Planner, Marketer. Others are personal: Parent. Traveler. Golfer. Foodie. Book lover. Identity shapes how we see ourselves and how we want to be seen by others. When people walk into an event, conference, or gathering, they're looking for signals that tell them, "These are my people." They want to know they're in the right room. Identity reinforcement is the practice of intentionally reflecting an audience's sh
Jun 23


Are You Planning Conferences for All Attendee Types?
The longer I've worked in membership organizations and event design, the more I've realized that belonging isn't one-size-fits-all. People experience community differently, participate differently, and decide whether an event was worthwhile through very different lenses. When we understand those differences, we can stop designing for the attendee we wish we had and start designing for the attendees who are actually in the room. Here are four belonging styles I find myself not
Jun 13


The golf simulator was never the point
The thread connecting membership, events, speaking, and golf isn't as random as it looks. It's all rooted in a fascination with engagement.
Jun 12
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